What is a Trademark?

April 21, 2021 | Written By Erin Darden

Erin F. Darden

A trademark is a word, phrase, symbol, sound, and/or design that identifies the source of the goods of one party from those of others.

Your trademark lets consumers know a product came from your business and distinguishes your products from products of another business.

The value and importance of a trademark are tied to other components of your business, your product, and branding, so let’s start there.

Simply put, to have a business, you have to have a product to sell. Your product may be a good or it may be a service, but you cannot have a business without a product to sell.

The success of your business largely depends on the product(s) you sell. Your product must be of quality, and valuable to consumers. Companies never stop improving their products because the better quality your product, and the more valuable consumers consider your product, the more you will sell. Eventually, consumers will start to expect such quality and value from your products every time they shop with you. Your company will become known for this product, i.e., you will start to build a brand of quality and value.

Your company name (and/or your product’s name) is a trademark. It is a word that identifies the source of the product- your company, and it distinguishes your product from another company’s product.



Erin Darden is of Counsel with Parlatore Law Group and focuses her practice on assisting entrepreneurs with small business formation and development, trademark law and civil litigation. For more about Erin Darden click here.

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